In this article:
Sales, marketing, HR, and finance departments all have established metrics that they track and regularly report to the execs. These metrics show where the business currently is, how the business is progressing, and where investment is needed to achieve future business targets.
UX doesn’t have these metrics because it’s a relatively immature practice. …
A brand identity has a very important job to do, a fundamental function:
To identify its brand’s name
If a brand name isn’t identified, it won’t be remembered, and it won’t become familiar. If it’s not familiar, then messaging, products, or services can’t be attached to the brand name, and people won’t think of that brand when a need arises.
It sounds obvious that a brand identity needs to identify its brand’s name but obvious isn’t always easy. …
This makes perfect sense.
If it’s important for text to have enough contrast to ensure people with poor eyesight can read it, then this should also apply to UI components. If you can’t see and identify UI components you won’t be able to click, highlight, swipe, or press them.
The visual presentation of User Interface Components have a contrast ratio of at least 3:1 against adjacent colour(s)
Active user interface components (i.e., …
Recently, it feels like a full-time job just keeping up with all the latest buzzwords.
While there has never been a shortage, the number of buzzwords seems to keep multiplying rapidly – I hear a new buzzword every few days.
Recent buzzwords include:
DesignOps, ResearchOps, DevSecOps, DesignFlops, Systems Thinking, Enterprise Thinking, Thinking Thinking, Design Stinking, empathizing, solutionizing, solution transformation, ideation, user journeys, customer journeys, journey maps, advocates, tasks, plays, jobs, goals, gains, outcomes, features, creatures, and not forgetting unicorns.
Step 1 — Split in half
Step 2 —Include enough colours
Step 3 — Make accessibility easier
Having enough contrast, and not relying on colour is a step towards more accessible software. While there are the obvious advantages of meeting contrast standards for users with poor eyesight, and not relying on colour is often crucial for users with colour blindness, there are also many unexpected benefits.
The benefits are not only an advantage to people with poor vision, and they don’t only benefit the end user. Meeting colour and contrast standards can help everyone involved in creating, promoting, and using software in a variety of ways.
We have a few of the above clocks dotted around Redgate, and I find them difficult to read, while impossible to read from across a room. They look stylish — minimalist and simple, but are far from being ingeniously simple. They have a white face, and shiny thin hands that reflect the usually white surroundings, making them difficult to read.
First putting legibility at the top of the list, I found a clock being sold on the Royal National Institute of Blind People (RNIB) website. …
On my last visit to Mumbai I became a little obsessed with the road signs. The blue and white taxi signs (above) are among my favourites. Each time I discovered a new one, I got far too excited.
Each sign is individual, and handmade, some painted, screen-printed, drawn, and even photocopied. Each has been created by a different individual, or individuals, has its own character, it’s own materials, using a variety of styles. Yet, and what I love most about them, even with this mixture of methods they’re recognisable as taxi signs — even from a distance.
The success of…